Showing posts with label Food. Show all posts
Showing posts with label Food. Show all posts

Friday, April 23, 2010

Remembering OK Soda

Those of you who were young in the early to mid-1990s may remember OK Soda. I myself remember the pseudo-hipster ads published in the local newspaper my freshman year of college. Certainly, it is a product recalled with fondness by Eylúðr, who went to the trouble to create his own nostalgia page for the product. Back in December of 2007, before this site went on an extended hiatus, he was kind enough to submit to a brief interview on his tribute site. Unfortunately, when Chronological Snobbery returned from its extended vacation, Eylúðr's tribute site, hosted on the now defunct GeoCities, was no longer online. (In fact, all GeoCities sites were apparently wiped from the face of the Internets in 2009). But in the spirit of preserving Eylúðr's effort for posterity, I will run this long lost interview, despite the fact that the website in question is now and forever lost to history. Alas.

1. Why a website on OK Soda?
I was going through old magazines in my basement when I was around 14/15 and I found this article in Time about this line of soda that Coca-Cola tried to market and I just thought it was very interesting. It was the May 1994 issue. I have the article saved in a folder somewhere. Corporations just want to make money off you . . . bottom line. They marketed this soda to the disaffected Gen-Xers of the early 90s.
2. What do you remember about the marketing and release of OK Soda? Were you in one of the test markets?
I was not in a test market. I was 7 when it came out and I don't ever remember seeing it. There used to be empty cans on sale on eBay and empty cardboard cases, stuff like that. I wanted one.
3. What did it taste like?
People who actually had the soda said it tasted like a slightly fruity rendition of Classic Coke with a little spice/kick to it. You might be able to find "recipes" on some other tribute sites. I have made it before at a soda fountain. It's basically like . . . 3/4 cola (some use semi-flat cola), 1/4 orange soda, and a splash of Mr. Pibb/Dr. Pepper. (Fans say this is one of the closer recipes).

(Personally I think about a 1/3 cola, about a 1/3 Mr. Pibb, and about a 1/3 orange soda tastes BETTER OR 1/2 Mr. Pibb and 1/2 orange soda but then its not "OK Soda.")
4. Do you believe OK Soda is something that is quintessentially 1990s? If so, how and why?
I would say it is "90s" but not VERY 90s. Just a huge company trying to manipulate your specific demographic and "zeitgeist" just to make their wallets fatter. You get that every decade.

P.S. I miss Pepsi Blue. And I am crazy about Limited Edition Mountain Dew "Game Fuel."
If you're interested in other OK Soda tribute sites, though, see here and here (the latter of which includes a complete text of the OK Soda Manifesto, not to be missed).

Thursday, April 1, 2010

The Taco Liberty Bell (1996)


Text in the above image: "In an effort to help the national debt, Taco Bell is pleased to announce that we have agreed to purchase the Liberty Bell, one of our country's most historic treasures. It will now be called the 'Taco Liberty Bell' and will still be accessible to the American public for viewing. While some may find this controversial, we hope our move will prompt other corporations to take similar action to do their part to reduce the country's debt."

Fourteen years ago today, Taco Bell ran a full page advertisement in a number of newspapers proclaiming that the company had bought the fabled American Liberty Bell and redubbed it, the Taco Liberty Bell. Many were amused, but some were not (and in fact, some believed the prank to be real). Back in the early days of the Internets, Usenet users discussed the prank here, including user Hillary Gorman, who on April 2, 1996, observed:
did anyone notice the ad in the april 1st inky about the liberty bell being bought by taco bell, and being known as the taco liberty bell from now on??

my tv watching friends tell me it was all over the news, and that the park service was all pissed off about it - tee hee.

i thought it was a pretty good april fool's joke. i was really surprised that the taco bell corporate mucketymucks had that much of a sense of humor. anyone have any opinion on this?
That was then. Reached in late 2009, Gorman (now Hillary Israeli, with an official website here) looked back on her 1996 post and offered these thoughts nearly fourteen years later:
I remember seeing the ad in the newspaper and thinking that it was hilarious. Not being a big TV watcher, I failed to realize that so many people took it seriously until it became the hot topic of discussion at work and all of my friends started discussing the "controversy." As you can see from the phl.media thread, the people I associated with at the time all seemed to think it was funny, obviously a joke, etc - and that people who didn't quite see it that way needed to undergo a craniorectal inversion. I obviously agreed with them.

Mark Costello commented that he thought the ad was timely due to the way our society is. I remember being distressed when Candlestick Park became 3com Park, which I believe was shortly before or around the same time as the Taco Liberty Bell stunt. Today we have Lincoln Financial Field (at least "the Linc" is an ok name), the Wachovia Center, and Citizen's Bank Park. Oy vey. I'd rather have the Taco Liberty Bell, at least that has some vague etymological connection, and is kind of funny!

I wonder if we could actually get Taco Bell to sponsor the Liberty Bell, and if so, how many Philly taxpayers would be in favor of that if it would keep the libraries and swimming pools open for another five years? I am also willing to become the Taco Bell Animal Hospital, if Taco Bell would make it worth my while, and give me a discretionary fund to use on what would otherwise be "financial euthanasias."
Taco Bell, of course, would later revert to more traditional advertising, including the use of a dog, who beginning in 1997, would proclaim his fondness for Taco Bell in Spanish.

Sunday, January 24, 2010

Off Duty XV


Remember Tab? I suppose The Coca Cola Company still makes it, but they certainly don't promote it the way they do Diet Coke or Coke Zero. Why did it fall by the wayside?

Something to ponder today, as I am off duty from blogging.

Monday, February 4, 2008

Dan Cortese as Burger King Spokesman (1992)

"BK TeeVee, I love this place!"

Time was, Dan Cortese of MTV Sports became the official spokesperson for Burger King's television advertisements. In so doing, Cortese, attempting hipness in the most goofy of ways, interacted with everyday customers and employees, all the while exclaiming, "I love this place!" If you watched television in the early 1990s, you could not escape this ad campaign.

Forgotten fact: Burger King offered popcorn to patrons waiting for their food.

Surprisingly, these commercials, once so ubiquitous, have little presence on the Internets. Nevertheless, Chronological Snobbery has cobbled together a few that do exist online to create this entry dedicated to a once annoying, now nostalgic consumer culture campaign.


"They give you popcorn, just to chill with."


"If you loved the movie, you'll love the cup!"


"What's up with that?"


"It's table service!"

Believe it or not, Burger King's advertising strategy in this campaign was a significant enough change of pace to warrant coverage in the paper of record, The New York Times. In late 1992, the NYT's Adam Bryant reported:

In Burger King's current marketing campaign, an MTV host, Dan Cortese, declares, "I love this place," as he mugs his way through a series of rapid-cut ads pitching the fast-food chain's new table service.

Now that Burger King has been running its "BK TeeVee" campaign for a couple of months, it seems fair to ask whether others are embracing Burger King and its table service as eagerly as Mr. Cortese, who in the ads elicits enthusiastic reviews from the customers and crew members he interviews in Burger King outlets.

...

Other than saying Burger King's dinner-time business has jumped and the dinner-basket promotion has exceeded expectations, [Burger King's marketing czar Sidney J. Feltenstein] is not sharing proof of how well the ads are playing in the hearts and stomachs of fast-food fans.

If nothing else, Mr. Feltenstein can pat himself on the back for working Burger King onto the radar screens of the late-night hosts David Letterman, who has chided the ads as annoying, and Jay Leno, who took a camera crew to a Burger King for a "Tonight Show" segment.

...

Some franchisees and industry watchers have criticized the BK TeeVee campaign as too focused on the younger set, thereby missing the slightly older crowd for whom table service might hold some appeal. But Mr. Feltenstein shrugs off the notion, saying Burger King is drawing customers of all ages. "Some people have perceived a weakness in this campaign that it is so focused" on MTV-age viewers, he added. "But one of the strengths is that it appeals to broader demographics."1

(See also here2 and here3 for additional NYT reporting on Burger King's early 1990s advertising).

In 1993, Cortese told Entertainment Weekly: "Burger King, that's not how I act in real life. Sometimes , people call out, 'Dan, Dan, the Whopper Man!' I go, 'Yeah, right, thank you.'''

So what is the former Burger King pitchman up to these days? Cortese was recently cast as the host of the new reality show, "My Dad is Better Than Your Dad." (Link courtesy of TV Tattle, which also linked one of the commercials above).

1. Adam Bryant, "The Media Business; Advertising; Official Tries to Reverse Burger King's Marketing Record," New York Times, December 17, 1992.
2. Stuart Elliott, "The Media Business; Advertising; Once Again, Burger King Shops for an Agency," The New York Times, October 21, 1993.
3. Stuart Elliott, "The Media Business: Advertising; D.M.B&B. Promotes to Executives to Shore Up Basics," The New York Times, November 6, 1992.

Monday, December 10, 2007

Texicalli Grille (South Austin, Texas)

As 2007 draws to a close, one cultural and culinary staple forever left behind in this year is Austin's Texcialli Grille, a local restaurant and live music venue, which closed its doors in July. Known for its diverse jukebox and its magnificent queso fries, the Texicalli Grille has been described as "an old Taco Bell [that] has lots of South Austin hippie stuff in it." But according to the restaurant's official website, its last day of business was Friday, July 6, 2007:

We are in the process of finding a place to relocate - we apologize for the short notice- please email us your contact information and we will let you know as soon as we are back in business!

We look forward to hanging out with you at our new location - hopefully in the VERY near future!

Despite the optimistic pronouncement of a potential new venue, six months later, Texicalli has not yet risen from its grave. (At least one other blogger is already lamenting its loss.).

The restaurant began in Austin, Texas in 1981. Its original location was on South Lamar, and after eight years, it moved to its current and final location on Oltorf, just a few blocks from I-35. Anyone who visited the restaurant was likely greeted warmly by its gregarious owner, Danny Roy Young, described in the press as both the "unofficial mayor of South Austin" and a "South Austin institution." Dale Rice, writing for the Austin American Statesman, once described Young as "a meetin'-and-greetin' proprietor whose welcoming smile is as inviting as the menu, which features a wide range of sandwiches and salads, along with a few entrees." In 2006, Young would turn over his management duties to Jimmy Keith "Bonz" Kendall in 2006.

Reviewing the place in 2002 for the Austin Chronicle (which was a friend to restaurant, covering it often in its pages), food critic Rachel Feit summed it up the appeal of the 'Cal:

There are some restaurants that never lose their appeal. Year after year they manage to weather sea changes in the economy, food fashion, and neighborhood transformation. Through it all, they never lose sight of the essential things that really define them. The Texicalli Grille is one of those places.

Austin will be a lesser place without the 'Cal's Queso Fries #2, a plate of waffle fries smothered in cheese, avocado, and onions. In 2000, one restaurant reviewer noted:

When you walk into this tiny, quintessentially South Austin eatery, Danny Young welcomes you as if you were an old friend dropping by for lunch at his house. But unlike the fare in most of our dining rooms, you get to choose from 14 carefully crafted sandwiches, six salads, five kinds of burgers, four large plate lunches (including a serious chicken-fried steak), and a panoply of interesting appetizers, such as Spicy Fried Squash with Herb Dip. And don't forget the renowned crispy waffle fries drizzled with a mildly spiced queso, a meal in itself. In addition to the personal attention, cheerful service, and fresh ingredients everywhere you look, Texicalli offers some ice cream concoctions that you won't find just anywhere. Sundaes, floats, malteds, and shakes are constructed with everything from real Dr Pepper (the original syrup imported straight from the source in Dublin, Texas) to mocha to avocado. So save room for dessert.

Another review by Rebecca Chastenet de Géry says:

Ease into a booth at Texicalli Grill, a funky little south Austin institution, and after you've spent several minutes scanning the ceiling collage honoring Austin music history -- a work impressive enough to have received mention in Rolling Stone -- turn your attention to the handwritten menu. The story goes that Texicalli owner Danny Young set out to adapt the flavors found in delicatessens on the Eastern seaboard to Texas tastes. The result is Texicalli's straightforward menu loaded with unique takes on traditional deli sandwiches, salads, burgers, and plate dinners. Attention! If you're craving a greasy spoon, go elsewhere. Despite its roadhouse appearance, Texicalli pays attention to its ingredients, admirably using vegetables that haven't suffered canning. Take the cheese fries for example. A dish that often exits kitchens at other eateries as a sticky mass of processed cheese hiding sodden strips of potatoes turns out, at Texicalli, to be a more finely-tuned (if still gooey and comforting) affair. My favorite version features the restaurant's crisp waffle fries blanketed with cheese sauce and studded with bits of fresh green onion, red bell pepper, and real bacon. ($7.25 full order/$4.85 small order) Paired with the Greggie sandwich ($8.45 large/$6.35 small), a hoagie bun layered with lean Canadian bacon, Swiss cheese, avocado, leaf lettuce, and a mound of sprouts, you've got yourself a hearty, but not entirely unhealthy meal to tackle. Another notable Texicalli offering, one that has developed a cult following over the years, is the Dixie Red Hot sandwich ($6.75 large/$5.10 small), a boneless breast of chicken marinated in Tabasco, grilled, and topped with a slice of Monterey jack, strips of red bell pepper, and leaf lettuce. The best part about the Dixie just might be its accompanying side order -- a pile of earthy, dense, sweet potato home fries. If sandwiches aren't your thing, the restaurant's salads are full meal deals and Texicalli does a mean business in burgers and plate specials. In fact, Texicalli does a mean business, period.

(Photo by John Anderson of the Austin Chronicle).


The restaurant was also a staple of the South Austin music scene and was used both to record an album and play host to local concerts (at which you might see Young playing the washboard). Its old school jukebox was described as follows: "He's got a good box - from Johnny Otis to Link Wray, Judy Garland to Laika and the Cosmonauts . . . ." In a recent email, musician Mandy Mercier describes the experience of playing a gig at Texicalli:
The main difference between Texicalli and other venues for me was, first of all, we didn't use any amplification!!! The room was of a size where we didn't need to so it really emphasized the content of the music. The atmosphere was festive, joyful and supportive due to Danny's pervasive presence even when he wasn't always there . . . . And when Danny was there, the place just lit up, as I'm sure has been said by everyone who was ever at Texicalli.

Also striking about the joint was its immense collection of Austin music scene ephemera and memorabilia which dated back decades. Austin writer Lee Nichols noted that the restaurant's "walls [were] covered with a combination of left-wing political bumper stickers and local music posters dating back to the earliest days of Austin's modern scene." Fellow Austin writer Marc Savlov once wrote that "[t]he interior of Danny Young's Texicalli Grill is a virtual time machine, the walls plastered with sun-faded Jukes, Franklins, and Garretts . . . ." (referring, of course, to notable music poster artists of the day). No doubt, the place had atmosphere.

Photograph by Todd V. Wolfson for the Austin Chronicle.


Though affable, Young was also an outspoken advocate of South Austin as a community. He was known to express his concern about what he would call the "Stepfordization of Austin. " He was also a frequent letter writer to the Austin Chronicle.


(Photo by John Anderson of the Austin Chronicle).

The restaurant won its fair share of local awards. In 1996, the Austin Chronicle bestowed upon Texicalli the "Best Use of an Old Taco Bell" award and noted:
This South Austin landmark might also get an award for Best Unofficial Museum of Austin History and Culture. An extension of owner Danny Young's personality, it is everything that makes Austin unique from the rest of Texas -- in lieu of wallpaper, every nook and cranny is covered with an assortment of flyers announcing old Armadillo and Soap Creek gigs, left-wing political bumper stickers, and autographed pictures from great Austin musicians past and present. Young's clientele is eclectic -- hippies, rednecks, and businessmen, all chowing down on his great sandwiches.

Four years before that, in 1992, the Austin Chronicle named Young the "Best Mayor of South Austin" and observed:

DANNY YOUNG "Hey buddy, how ya doin'?!" asks Texicalli Grille owner Danny Young whenever a friend enters his restaurant - a common occurrence, as many regular Texicalli patrons soon become Young's friends as well. How can they not when South Austin's friendliest restaurateur is on hand to make you feel not just welcome but at home in his Oltorf eatery. The posters covering every available wall and ceiling space make the spot a virtual Austin Music History Center, the jukebox is one of the hippest in town, and the food is great. But it's Danny's enthusiastic hospitality that makes this the friendliest spot south of Town Lake. And his freely offered political opinions reflect the concerns of small business people as well as a strong will to preserve the best of Austin.


Photograph by John Carrico for the Austin Chronicle.


On March 27, 1996, James A. Cooley posted the following on the austin.food Usenet newsgroup:
I am VERY fond of the Texicalli Grille on E. Oltorf Street. Great sandwiches, interesting salads, and very friendly service. I have eaten here literally hundreds of times and it is by far and away my favorite place. I also like the Mandy Mercier live show on Friday early evenings.

(See also here for another 1996 post by Cooley on the place.). But Cooley wasn't just a fan of the restaurant; he helped to build it. Reached recently via email, Cooley remembers:

I first met Danny Young and started doing woodwork for him in 1985 (I myself came to Austin in 1984). My first tasks were gluing chairs at his original South Lamar location. When he moved to behind that location, I did a lot of work on the new joint. I built their counters, put the giant flag on the ceiling, and a host of other oddball projects. When they went to look at the old Taco Bell, I was one of the people who evaluated it for the conversion. I spent several weeks doing the conversion inside and built most of what is in it. Tables, counters, one of the dining rooms, all of the shelving and storage, etc. I was the guy (along with Carlos "Goose" Garza, Danny then-manager) who hung the pinball machine on the ceiling. Danny Young and me would go down there and sometimes be up all night working on the place. I was drawn to unusual woodwork projects and Young needed someone who was willing to take on his off-beat jobs. He was my best customer over the years (and I one of his best regulars, as well). My daughter even got her start in the restaurant business when she start working for him as a teenager. She has since gone onto graduate from chef school.

Unfortunately, Young and Bonz did not respond to requests for an email interview regarding the fate of their restaurant. Hopefully, they were too busy looking for a new location.

Texicalli Grille (1981 - 2007)

Resquiat in Pace


Photographs of restaurant exterior by Dani L.

Tuesday, September 4, 2007

Snapple's Strawberry Lemonade

Who knows when, but at some point in the mid-1990s, Snapple axed its Strawberry Lemonade flavor. This was, to me, devastating, as Snapple's Strawberry Lemonade was my juice drink of choice when I found myself at a convenience store during the juice drink craze of the early to mid-1990s. (Who needed Fruitopia, anyway?) On its official site, Snapple now lists "Strawberry Lemonade" as a retired flavor with this introduction:
Back in the day, you may have seen some of these flavors on the shelf, or better yet, enjoyed them yourself. They tirelessly worked the aisles of stores everywhere and earned respect for time served. So we came to the mutual decision that it was time for them to retire. Enjoy the golden years. Play a little golf. Paint. Travel. Here's your chance to wish them well.
I suppose it would have been too easy - or too straightforward - just to say the flavor didn't sell well enough. Nevertheless, I am not the first to lament strawberry Lemonade's demise:
Snapple made this excellent strawberry lemonade that was unbeatable. Julie and I were addicted--we even walked up to the local gas station right before the curtain of the musical to buy some. The summer after my freshman year, we regularly rollerbladed to the gas station to get our fix (that was before I learned the hard way that rollerblading with a glass bottle in your hand is generally not a good idea...ask me about it later). And then Snapple went and discontinued that wondrous drink.

I called Snapple to complain and beg them to bring it back, and got my very first taste of effective customer service. They promised to send me coupons for free Snapple so I could "find a new favorite." Not as good as bringing back the strawberry lemonade, but still nice. (For the record, no Snapple drink measures up. And Fruitopia had an inferior but acceptable berry lemonade substitute, which we drank for a few months until they went and discontinued that on us as well.)
That entry makes me wonder how many complaints or comments the beverage company received in response to its (apparently) sudden decision to withdraw the flavor from the market. Notes another fellow on his MySpace blog:

It's bad enough that [Snapple] retired my favorite flavor, strawberry lemonade, years ago, but since the "energy drink" craze kicked in the juice section at the gas station has been dwindled to apple or orange, or those weird Sobe flavors with energy drink added in.
Even fictional characters enjoy the flavor. In Victor McGlothin's 2003 novel, Autumn Leaves, the author writes:

Marshall found himself thirsty after the lengthy exercise and wanted more than water to drink. The nearby 7-Eleven was just the place he needed to get what he wanted to quench his thirst, a twenty-four ounce strawberry lemonade-flavored Snapple, his favorite.

There is little official word on the Internets or elsewhere on the death of Strawberry Lemonade, but I did manage to find something about its birth. The flavor was unveiled in mid-March of 1993 only a day after two competing Nestea flavors were introduced:

Snapple president Leonard Marsh said that yesterday's announcement wasn't a reaction to the Nestea introduction, noting that a trade publication previously reported Snapple's new flavors. Snapple introduced three new iced teas, strawberry, diet peach and home style; three new juice drinks, Mango Madness Cocktail, Strawberry Lemonade and Melonberry Cocktail, and a new soda flavor, kiwi-peach. This expands the company's offerings to 59 flavors, including 14 iced teas.

"If you look at the Nielsens, you'll see why we believe in a wide range of tea flavors," Marsh said. Chicago-based Nielsen Market Research last month said Snapple holds a 28.2 percent share of all supermarket sales of fresh-brewed iced tea, followed by Nestea with 18.9 percent and Lipton with 12.2 percent.1
Strawberry Lemonade does have a legacy. The flavor has been immortalized, somewhat, in the music of Oasis. In the British pop band's song, "Talk Tonight," Noel Gallagher sings that "all your dreams are made of strawberry lemonade." (For more info, see also here.). Apparently, according to Wikipedia (which cites Paul Mathur's Take Me There), a young woman who was a pleasant distraction for Mr. Gallagher during an early 1990s tour stop was the inspiration for that lyric, as she was a lover of the now discontinued flavor. (For the record, "Talk Tonight" was a b-side on the "Some Might Say" single and appeared on the Oasis compilation, The Masterplan.).

If you've made it this far in the post, then you are as wistful for this drink as I. So, in your spare to time, why not drop Snapple a postcard or telephone call requesting the resurrection of Strawberry Lemonade. This many years after its discontinuation, it would be wonderfully random for the company to receive sporadic communications about it. You can contact Snapple as follows:

Snapple
900 King Street
Rye Brook NY 10573
1-800-SNAPPLE (762-7753)

Really, there's no harm in dropping them a line, is there?

1. Wax, Alan J. "Tempest in a Teapot for Snapple; It unveils 7 flavors in fight vs. Coca-Cola Nestle," Newsday, March 17, 1993.